DENVER--(BUSINESS WIRE)--PINE Advisor Solutions, a boutique, Denver-based provider of outsourced non-investment related services for the asset management industry, saw its client base quadruple last year, as investment managers looked to PINE for support launching new products. The new clients include open and closed-end mutual funds, alternative asset firms and an exchange-traded fund trust.
PINE has added five industry professionals and doubled its office space to meet growing demand for its outsourced accounting and compliance services.
“PINE experienced significant growth in 2020 despite a challenging environment for many firms,” said PINE Co-Founder JB Blue. “The most rewarding aspect for PINE is watching our clients grow by adding new people, strategies and funds.”
PINE serves as an extension of its clients’ staff, specializing in institutional-quality Chief Financial Officer (CF0), regulatory compliance, fund/advisor launch, and operations support services that an asset manager may not have in-house. With its leadership team averaging more than 15 years’ experience, PINE provides highly-skilled support, saving its clients the expense of hiring and training new employees and allowing them to focus on investing, generating returns and raising capital.
How to get clients is the big sleep-disturbing question for anyone thinking of starting a service-oriented business.Our industry sector may be 'hot' and our personal credentials and skills superb, but neither of those things guarantees that clients will constantly be calling, texting or emailing us with requests for work. Training & Support: Recorded Trainings Learn ClientBase Online at your own pace by viewing our recorded trainings. Take them in the order they appear on the website.
PINE worked with Denver-based Bow River Capital to launch a first of its kind registered private equity fund last year, serving as both the Fund Treasurer and Chief Compliance Officer for the fund. The fund, Bow River Capital Evergreen Fund, converted to a registered fund on December 31, 2020.
“PINE is absolutely essential to what we do. Their deep industry knowledge -- coupled with personalized, high-touch service -- is a rare combination, providing a cost-effective way for us to concentrate on what we do best, which is private equity investing,” said Jeremy Held, Bow River Capital Managing Director.
With increasing consolidation in the outsourced CFO and compliance space, PINE plans to carve a niche as an employee-owned firm offering customized solutions, experienced and dedicated staff with the ability to adapt to the needs of its clients faster than larger, less nimble firms.
Mathematica 10.2 keygen. “While the mergers we are seeing among our competitors may result in higher fees and reduced service levels, we remain committed to serving as a one-stop shop for the non-investment components needed to manage a successful fund and investment adviser,” said Derek Mullins, PINE Co-Founder and Managing Partner.
For more information visit www.pineadvisorsolutions.com.
© Getty Images 4 Questions to Figure Out Your True Target Market and Client BaseWas your target market based on research or a gut feeling? If it's the latter, you may be in trouble.
How did you decide on your primary client base? The answer to this may be key to success for your business -- or the cause of its downfall.
As a business coach for over 20 years, I am in the unique position of working with thousands of business owners each and every year. Every business is challenging and unique in its own way, but there are a lot of similarities across industries. When I meet with a new business owner, I always ask them to give me their best 'elevator pitch' and to walk me through their company avatar so I can get a feel for their business.
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Clients will tell me their product or service, and that their client base is made up of a certain demographic. It varies of course, but most business owners at least know the general demographic that their client base encompasses. Maybe it's predominantly male, ages 40 to 60, upper-to-middle class with a love for golf. Maybe it's students ages 18 to 25 who are looking for help with college. It could be just about anything.
Now, depending on their industry and answers, I ask some follow-up questions. How did you determine your target audience? Was this based on market research or is this a gut feeling? Are you, the business owner, in the target demographic and going off of your own internal biases and feelings?
If you answered yes to the last question, you may not know your customer base as well as you think.
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You see, a lot of businesses are born out of a need. An entrepreneur saw a need for a product or service, oftentimes in their own day-to-day life, and brought it to market. Since they had a desire for the product, they naturally assume that people that share the same traits as them would also like this product. They then form a marketing campaign around what would resonate with them as an owner (and, by extension, their 'target' audience') and run with it -- and they see varying levels of success.
When it comes time to scale, many founders often feel like reaching new customers is an impossible hurdle. They are really popular in their target market, but how do they 10X, 20X, 30X their business? The answer is that they leverage other niches and audiences. And they pay attention to what their competition is doing.
So whether you are a new business or an established one, here are a few things you should consider when looking at your target market. Wertheim sewing machines serial numbers.
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Is it really men in their 40 to 60s or are their spouses the ones that are doing the purchasing? Is your target market really college-aged students, or is it their parents? How do you know? How could you know? Look to sales data to help you answer this question accurately.

Does your marketing and content exclude other target markets? Are you truly getting an accurate picture of your audience, or do you have biases that are only allowing your message to resonate with those in your perceived target?
Does your competition have a different-looking client base? Look into their messaging, creative content, and website to see what you could be doing differently to broaden your client base.
Let's say that after a little research you realize that your target demographic of men ages 40 to 60 who like golf actually ended up being women in their 40s to 50s who are buying gifts for their spouses. How can you test out new messaging to reach that audience? Would a split test help you gain information about your audience? Could you target ads to that demographic and see the response?
The more you know about your customers and the more objectively you look at your marketing strategy, the more successful you will be in the long run.
