Apple CEO Tim Cook sent ripples of concern across the Internet when he sent a seemingly accidental (and now-deleted) tweet eight minutes before the 2018 Apple keynote event on Wednesday. The tweet appeared to be a tweet that was meant to be a direct message that read: “No. Who can get it here quickly?”
In a lot of ways Apple is a much more charitable company under Tim, probably better for the world in many ways. But I would have liked to see that what-if universe where Steve didn't pass away so early and see where he would have driven them.
Once the Apple event was in full swing, however, it was clear that Cook’s “accidental” tweet was actually a gag. The opening video for the keynote depicted an Apple employee who ran the length of the company’s campus to bring a mysterious box to Cook, which he alluded to in his tweet. And while some might reasonably believe that this special box held the much-anticipated iPhone X, it turns out that the box actually holds Cook’s clicker to begin the event.
The 2018 Apple keynote event, which was held at the Steve Jobs Theater in Cupertino, California, has been one of the most buzzy tech summits of the year. See Cook’s joke tweet below.
Get The Brief. Sign up to receive the top stories you need to know right now.
Thank you!
For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.Tim Cook and Greg Joswiak, two Apple executives, both added pronouns to their Twitter bios. Apple CEO Tim Cook looks to have made the change recently. On December 5, his bio reads 'Apple CEO . Elon Musk has taken to Twitter to reveal that “during the darkest days of the Model 3 programme,” he offered Apple CEO Tim Cook to discuss the purchase of Tesla. Cook, however, refused to meet him.
Tim Cook Twitter Hack
Tim Cook Interview
EDIT POST